The Discount Den

Ecommerce Site Development

The Problem: Store that never before had a website in its 35-year history, had undervalued the influence of social media, and did not have a consistent/united brand personality.

The Goal: Create a website and ecommerce platform to generate sales for college-branded apparel among alumni living in the US, develop the site’s SEO entirely from scratch, and regularly update the platform with new products.

The Brand: An intelligent and cultured, but snarky liberal college student who thoroughly enjoys their 80s/90s nostalgia and pop culture references.

The Solution: Developed a trendy customized website, wrote sarcastic website copy that uniquely describes the brand’s history and products, and have more than quadrupled the social media followers on Facebook and Instagram where our ecommerce platform is integrated (i.e. customers can shop from Facebook and Instagram).

The Results: Took a trusted brand that was confined to four walls in the middle of Indiana and made it accessible to alumni across the country. This has led to an increase for both in-store and online sales that otherwise could have been absorbed by competitors in the highly competitive retail industry.